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Meet The Local: the modern British gifting brand putting independent makers on the national stage.
At The Local, we’re reimagining what it means to give thoughtfully. Every box — and every product — champions Britain’s best independent makers across food, drink and lifestyle. Founded in Wiltshire by Tommy and Brittany Toner, The Local blends storytelling, design, and small-batch craftsmanship into gifts that feel modern, meaningful and rooted in place.
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Founded: 2025
Founders: Tommy Toner (formerly Co-Founder & CPXO at Cuckoo Broadband) & Brittany Toner
Location: Wiltshire, UK
Concept: Modern British gifting brand curating independent makers across food, drink & lifestyle
Mission: To celebrate local craftsmanship, support small producers & redefine what it means to “shop local”
Launch Collection: Three gift boxes — The Classic (£95), The Signature (£125) and The Celebration (£195)
Individual Products: Available to purchase separately (£5–£30) — ideal for custom builds, upsells or stocking fillers
Makers: 15+ with more added monthly **** (Meet our makers)
Packaging: Sustainably designed, plastic-free, and fully recyclable
Photography: Final imagery available mid-November 2025
Delivery: UK-wide (international delivery launching 2026)
Audience: Consumers seeking design-led, story-driven gifting; corporate & hospitality buyers
Website: www.local.shop
Instagram: @thelocal_uk
LinkedIn: linkedin.com/in/tomtoneruk & linkedin.com/in/brittany-pipkin-10791723/
Press Contact: [email protected]
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Download logo and brand imagery below.
Image credit: The Local / Photography by Margaux Contant
↑ Download full set
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FOR IMMEDIATE RELEASE
Wiltshire, UK – November 2025 – The Local, a new nationwide gifting brand celebrating craft, culture and the stories behind the UK’s most talented independent producers, is now officially live. The Local curates refined, design-led gift boxes that highlight exceptional small-batch food, drink and lifestyle makers — each selected for its quality, narrative and sense of place.
Founded by husband-and-wife duo Tommy and Brittany Toner in Wiltshire, The Local was born from a shared passion for discovering small makers with big stories — and helping more people experience their work through thoughtful, beautifully presented gifts.
“Over the years, we’ve met so many brilliant independent makers — people who pour their heart and soul into what they make,” says co-founder
Tommy Toner
“The Local gives them the national spotlight they deserve — and helps people gift something with real story and soul.”
“A lot of gift boxes feel dated or generic,” says co-founder
Brittany Toner. “We wanted The Local to feel fresh — design-led, story-driven and genuinely cool. It’s the antidote to beige gifting.”
Why now?
The launch comes at a time when demand for independent, small-batch British goods is at a high. Consumers are seeking gifts with meaning and provenance — while makers need national visibility more than ever. The Local brings these two worlds together, making it easier to discover and support the UK’s best craftspeople.
The Local launches with three flagship gift boxes — The Classic, The Signature and The Celebration — each blending elegant presentation with authentic storytelling. Every box features a curated mix of artisanal products from across the UK, paired with premium sustainable packaging and a note introducing the makers behind each item.
Alongside its gift boxes, The Local also offers every product individually, allowing customers to shop their favourite makers directly or build their own selection of small-batch British goods.
Unlike traditional gift companies, The Local focuses on regionality. Customers can browse by area — from the Cotswolds to Scotland — connecting them directly to the people behind the products.
The full collection is officially available to purchase at www.local.shop, with UK-wide delivery for Christmas and beyond.
The Local is redefining modern British gifting through design-led curation, regional storytelling and small-batch craftsmanship. Founded in 2025 by husband-and-wife team Tommy and Brittany Toner, the brand is based in Wiltshire and ships UK-wide.
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Tommy Toner, Co-Founder, THE LOCAL (Linkedin)
Email: [email protected]
Website: www.local.shop
Instagram: @thelocal_uk
Press Kit (Images & Fact Sheet): https://the-local.notion.site/press-kit
High-res imagery available.
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Tommy and Brittany Toner are the co-founders of The Local, based in Wiltshire. Before launching the brand, Tommy co-founded Cuckoo Broadband — one of the UK’s fastest-growing challenger ISPs — while Brittany brings a background in technology, commercial, and brand strategy. Together, they’re on a mission to celebrate craftsmanship and community through thoughtful, design-led gifting.
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